
ZHA, Inc.: When a Starchitect’s Rebrand Becomes a Real-Estate Asset
A name came off a building this year. The question for every LA buyer holding “architect-designed” square footage: was that name equity — or was it hype?

A name came off a building this year. The question for every LA buyer holding “architect-designed” square footage: was that name equity — or was it hype?

Square footage was the old flex. Authorship is the new one — and it’s what resells.

The tax doesn’t care about your Nacadia oak or your board-formed concrete. It cares about the number on the deed — and where that number falls.

A record Beverly Hills close proves authored trophy product still commands a premium. Builder-grade at $20M-plus is now competing on price, not provenance.

The least sexy line items on your closing statement now move the price more than the kitchen. Here’s the math a luxury LA seller actually runs in 2026.

A Sierra Towers penthouse just reset the LA County price-per-foot record — and Christie’s is betting new towers are next. Here’s whether air holds value like land.