Privacy Policy

Effective Date: [June 26,2026]
Last Updated: [June 26, 2026]

The Knight Group (“The Knight Group,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit [website URL] or interact with our website, forms, communications, advertisements, and related services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Mailing address
• Property address
• Real estate preferences, such as desired location, price range, and property type
• Information about a property you wish to buy, sell, lease, or finance
• Messages, inquiries, appointment requests, and other communications
• Documents or other information you choose to submit
• Marketing and communication preferences

Please do not submit sensitive information through general website forms unless we specifically request it through an appropriate secure method.

Information Collected Automatically

When you use our website, we and our service providers may automatically collect information such as:

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed and links clicked
• Referring website
• Date and time of visits
• Approximate geographic location
• Website interactions and session information
• Cookie identifiers and similar online identifiers

Information From Other Sources

We may receive information from third parties, including:

• Real estate listing services and Multiple Listing Services
• Advertising and analytics providers
• Social media platforms
• Referral partners
• Publicly available records
• Real estate, mortgage, escrow, title, inspection, or transaction service providers
• Lead-generation and customer relationship management platforms

Information received from third-party services may also be subject to those parties’ privacy policies.

2. How We Use Information

We may use personal information to:

• Respond to questions and requests
• Provide real estate information and services
• Schedule property showings, consultations, and appointments
• Identify properties that may match your preferences
• Assist with real estate transactions
• Communicate about listings, market updates, events, and services
• Personalize your website experience
• Manage customer and prospective-customer relationships
• Operate, analyze, maintain, and improve our Services
• Measure advertising and marketing performance
• Detect fraud, security incidents, and misuse
• Enforce our agreements and protect our legal rights
• Comply with legal, regulatory, licensing, and professional obligations
• Carry out other purposes disclosed when information is collected

3. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, remember preferences, understand website usage, and support advertising.

These technologies may include:

• Essential cookies, which help the website function
• Analytics cookies, which help us understand traffic and usage
• Preference cookies, which remember selections and settings
• Advertising cookies, which may be used to measure campaigns or present relevant advertisements

You may be able to manage cookies through our cookie-consent tool, where available, or through your browser settings. Blocking certain cookies may affect website functionality.

4. Analytics and Advertising

We may use third-party analytics and advertising services, such as [Google Analytics, Meta Pixel, or other providers actually used]. These providers may collect information about your activity over time and across websites or services.

Their use of information is governed by their respective privacy policies. Where required by law, we will request consent before using nonessential cookies or similar technologies.

5. How We Disclose Information

We may disclose personal information to:

Service Providers

Companies that provide services on our behalf, such as:

• Website hosting and maintenance
• Customer relationship management
• Email, telephone, and text-message communications
• Data storage and cloud services
• Analytics and advertising
• Scheduling and form processing
• Cybersecurity and fraud prevention
• Professional, accounting, insurance, and legal services

Real Estate and Transaction Participants

When necessary to provide requested services or complete a transaction, information may be disclosed to parties such as:

• Real estate agents and brokerages
• Buyers, sellers, landlords, and tenants
• Multiple Listing Services
• Mortgage professionals and lenders
• Escrow and title companies
• Inspectors, appraisers, contractors, and photographers
• Attorneys, accountants, insurers, and other professional advisers

Business Transfers

Information may be disclosed in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Legal and Safety Purposes

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with applicable law, regulation, subpoena, court order, or government request
• Protect the rights, property, or safety of The Knight Group or others
• Investigate fraud, security threats, or unlawful activity
• Enforce our agreements and policies

With Your Direction or Consent

We may disclose information for other purposes when you direct us to do so or provide consent.

6. Sale and Sharing of Personal Information

The Knight Group does not sell personal information for money.

Some uses of advertising cookies or similar technologies may be considered a “sale,” “sharing,” or use for targeted or cross-context behavioral advertising under certain state privacy laws, even when no money is exchanged.

Where applicable, you may opt out by:

• Selecting “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” on our website;
• Adjusting your cookie preferences; or
• Contacting us using the information below.

Where required by law, we will also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control.

Website owner note: Keep this section only if it accurately reflects the website’s advertising and tracking practices. Covered California businesses must honor qualifying opt-out preference signals.

7. Communications

Email

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. We may still send nonmarketing communications relating to inquiries, appointments, transactions, or legal notices.

Text Messages

When you provide a mobile number and consent to receive text messages, we may send messages about inquiries, listings, appointments, and services. Message and data rates may apply. Message frequency may vary.

You may opt out by replying STOP. Reply HELP for assistance.

Consent to receive marketing text messages is not a condition of purchasing goods or services.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and transaction records, resolve disputes, enforce agreements, and comply with legal, licensing, tax, insurance, and regulatory requirements.

Retention periods may vary depending on the type of information and the reason it was collected. The FTC recommends that businesses establish retention practices covering how long information is kept and how it is securely disposed of when no longer needed.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, communication system, or storage method is completely secure, and we cannot guarantee absolute security.

You should avoid sending confidential financial information, government identification numbers, account credentials, or wire instructions through unsecured email or general website forms.

Always independently verify wiring instructions using a trusted telephone number before transferring funds.

10. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request information about how your information is collected, used, or disclosed
• Obtain a portable copy of certain information
• Opt out of certain sales, sharing, or targeted advertising
• Limit certain uses of sensitive personal information
• Withdraw consent where processing is based on consent
• Appeal a decision concerning a privacy request
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

To submit a request, contact us using the information in Section 16.

We may need to verify your identity before completing a request. Verification may require confirming information already associated with you. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and identity verification.

Privacy rights vary by jurisdiction, and certain exceptions may apply.

11. California Privacy Notice

This section applies to California residents and supplements the remainder of this Privacy Policy.

California law requires commercial websites that collect personally identifiable information from California consumers to conspicuously post a privacy policy and comply with the policy’s stated practices.

Categories of Personal Information

Depending on your interactions with us, we may collect the following categories of personal information:

We collect these categories from consumers, website technologies, service providers, referral partners, public sources, and transaction participants.

We use and disclose these categories for the business and commercial purposes described in this Privacy Policy.

California Consumer Rights

Subject to applicable exceptions, California residents may request that we:

• Disclose the categories and specific pieces of personal information collected about them
• Disclose the sources, purposes, and categories of recipients associated with that information
• Correct inaccurate personal information
• Delete certain personal information
• Stop selling or sharing personal information
• Limit certain uses or disclosures of sensitive personal information
• Refrain from discriminating against them for exercising their rights

The CCPA applies only to businesses meeting statutory requirements. It gives covered consumers rights concerning how qualifying businesses collect, use, retain, sell, and share personal information.

California Disclosure Summary

During the preceding 12 months, we may have collected and disclosed for business purposes the categories identified above.

We have not sold personal information for monetary compensation.

Complete the following statement based on the website’s actual practices:

• Option A: We have not sold or shared personal information for cross-context behavioral advertising.
• Option B: We may have shared identifiers and internet or network activity with advertising and analytics providers for cross-context behavioral advertising.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

California Request Methods

California residents may submit a request through:

• Email: [privacy email address]
• Telephone: [toll-free number, if required]
• Online form: [privacy-request form URL]
• Mail: [business mailing address]

12. Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is no universally accepted standard governing these signals, our website may not respond to traditional Do Not Track signals.

Where required by law, we honor qualifying opt-out preference signals, such as Global Privacy Control.

13. Children’s Privacy

Our Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

When we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it. The federal Children’s Online Privacy Protection Act provides protections concerning online information collected from children under 13.

14. Third-Party Websites and Services

Our website may link to property-search platforms, social media services, mortgage providers, listing services, or other third-party websites.

We do not control and are not responsible for the privacy, security, or content practices of third parties. You should review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will revise the “Last Updated” date at the top of the policy.

Material changes may be communicated through the website or by another appropriate method. Your continued use of the Services after an updated policy becomes effective signifies your acknowledgment of the revised policy.

16. Contact Us

Questions, concerns, or privacy requests may be directed to:

The Knight Group
Attn: Privacy Officer
[Street Address]
[City, State ZIP Code]
Email: [privacy email address]
Telephone: [telephone number]
Website: [website URL]

Before Publishing

Replace all bracketed fields and confirm that the policy accurately reflects the website’s actual technology and business practices—particularly contact forms, MLS integrations, analytics, advertising pixels, CRM software, email marketing, text messaging, and cookie tools. The FTC emphasizes that businesses should accurately honor the representations made in their privacy policies.

This is a general template, not legal advice. A qualified privacy attorney should review it, especially if The Knight Group provides financial services, operates outside the United States, processes sensitive information, or meets the thresholds for state consumer-privacy laws.